Hey business bestie! Can we talk about the entrepreneurial circus act you’ve been putting on? You know the one I’m talking about. Where you’re simultaneously the CEO, social media manager, email writer, graphic designer, customer service rep, bookkeeper, content creator, and probably the office plant waterer too. Plot twist: This isn’t impressive. It’s exhausting. And […]

POV: You’re scrolling LinkedIn and see someone with a blurry profile pic charging $10K for their services… and you can’t help but wonder if they’re actually legit. We’ve all been there, right? Here’s the thing.  That split-second judgment you just made? Your potential clients are literally doing the same thing with your photos every single […]

Hey business bestie! You know that pit-in-your-stomach feeling when you suddenly remember you have a group project due Monday… and you haven’t started? That’s exactly how most business owners approach their weekly content. Sunday night hits like a freight train, and suddenly you’re frantically scrolling through Canva templates, desperately Googling “Monday motivation quotes,” and throwing […]

Hey business bestie! Ever wonder what would happen if an email marketing expert hijacked your list for 30 days? I think about this a lot (occupational hazard), and honestly? Most email strategies I see are like watching someone use a Ferrari to go to the grocery store down the street. So much untapped potential just […]

Welcome. Grab a coffee and lie down on the metaphorical couch — we’re about to unpack some feelings. Today’s session: the emotional rollercoaster known as creating content for your business. Whether you’re a small business owner, brand builder, or entrepreneur, this ride is the same for everyone — and it’s basically the five stages of […]

I was at a party with my oldest daughter recently — she’s also in marketing — and we didn’t know a single person there. So naturally, we decided to play a game.We started matching everyone in the room to a social media platform. Don’t worry, it was kept between us (and we ended up making […]

Hey, friend! Can we talk about something nobody really discusses in those shiny marketing courses? What happens when you’re supposed to show up online, but your brain feels like it’s operating on about 20% battery and your creative energy has completely left the building? Maybe it’s busy season overwhelm, life throwing those delightful curveballs, or […]