Hey business bestie! Ever wonder what would happen if an email marketing expert hijacked your list for 30 days? I think about this a lot (occupational hazard), and honestly? Most email strategies I see are like watching someone use a Ferrari to go to the grocery store down the street. So much untapped potential just […]

Let’s settle this once and for all, shall we? Going viral is not a business strategy. I know, I know. It’s tempting to think that one perfectly timed reel or tweet will solve all your marketing problems. That suddenly you’ll have thousands of followers throwing money at you while you sip coffee in your pajamas […]

I was at a party with my oldest daughter recently — she’s also in marketing — and we didn’t know a single person there. So naturally, we decided to play a game.We started matching everyone in the room to a social media platform. Don’t worry, it was kept between us (and we ended up making […]

Let’s have an honest conversation about the toxic relationship most of us have been having with the algorithm. You know the one. Where you’re constantly trying to figure out what Instagram “wants” today. Posting at the “optimal times.” Using the “right number of hashtags.” Generally contorting yourself into whatever shape you think will get you […]

Hey business bestie! Can we have a little heart-to-heart about something I’ve been noticing lately? I keep seeing incredibly talented entrepreneurs stuck behind the same myth, and honestly, it’s like watching someone refuse to leave the house because they can’t find the perfect outfit: “I can’t start showing up online until I have the perfect […]

Remember that “Do I Look Like I Fly Economy?” energy from Part 1? We need to have a real conversation about what that means for your business. So you loved the whole “first-class energy” concept. You’re nodding along, thinking “Yes! I DO deserve premium treatment for my brand!” But then you get to the investment […]

The best content happens when we blend voices, ideas, and fresh perspectives—which is exactly why I’m thrilled to introduce our very first guest blogger at Magnolia Content Studios. Meet Shelby, a woman who’s mastered the art of choosing herself through what she calls “solo dates.” In today’s post, she’s sharing how intentional time with yourself […]