Hey business besties — Can we talk about something that used to give me actual anxiety dreams? My content strategy was such a hot mess that calling it a “strategy” was like calling my midnight cereal binges a “meal plan.” The Chaos That Was My “Plan” Here’s what my system looked like: Sound familiar? The […]

Can we talk about how absolutely terrible I was at email marketing when I first started my business? Because wow. The emails I used to send… I’m honestly surprised anyone stayed subscribed.  Thank you to my day 1’s.  Y’all are the real MVP’s. Let’s talk about something that kept me staring at my email analytics […]

POV: You’re scrolling LinkedIn and see someone with a blurry profile pic charging $10K for their services… and you can’t help but wonder if they’re actually legit. We’ve all been there, right? Here’s the thing.  That split-second judgment you just made? Your potential clients are literally doing the same thing with your photos every single […]

Can we have one of those brutally honest conversations about something that literally everyone experiences but nobody talks about? The posts that completely and utterly flopped. You know exactly which ones I’m talking about. You spent 20 minutes crafting what you thought was the perfect caption, chose your absolute best photo, hit publish with confidence… […]

Hey business bestie! Ever wonder what would happen if an email marketing expert hijacked your list for 30 days? I think about this a lot (occupational hazard), and honestly? Most email strategies I see are like watching someone use a Ferrari to go to the grocery store down the street. So much untapped potential just […]

Let’s settle this once and for all, shall we? Going viral is not a business strategy. I know, I know. It’s tempting to think that one perfectly timed reel or tweet will solve all your marketing problems. That suddenly you’ll have thousands of followers throwing money at you while you sip coffee in your pajamas […]

I was at a party with my oldest daughter recently — she’s also in marketing — and we didn’t know a single person there. So naturally, we decided to play a game.We started matching everyone in the room to a social media platform. Don’t worry, it was kept between us (and we ended up making […]