Let’s have an honest conversation about the toxic relationship most of us have been having with the algorithm. You know the one. Where you’re constantly trying to figure out what Instagram “wants” today. Posting at the “optimal times.” Using the “right number of hashtags.” Generally contorting yourself into whatever shape you think will get you […]

Hey, friend! Can we talk about something nobody really discusses in those shiny marketing courses? What happens when you’re supposed to show up online, but your brain feels like it’s operating on about 20% battery and your creative energy has completely left the building? Maybe it’s busy season overwhelm, life throwing those delightful curveballs, or […]

Remember that “Do I Look Like I Fly Economy?” energy from Part 1? We need to have a real conversation about what that means for your business. So you loved the whole “first-class energy” concept. You’re nodding along, thinking “Yes! I DO deserve premium treatment for my brand!” But then you get to the investment […]

This sweatshirt started more conversations than I expected. When I posted this photo with my “Do I Look Like I Fly Economy?” sweatshirt, the DMs came FLOODING in. Some people were living for the confidence, others wanted to know where to get one, and a few were like “Girl, same energy but make it business […]

I should’ve known what I was getting into when, the second I removed my lens cap, one of the horses walked right up to me and licked my lens. But did that stop me? Of course not. I wiped it off and kept shooting like the professional I thought I was. Let me back up […]

We Need to Talk About October Can we have an honest conversation for a minute? About October? You know, that month that shows up every. single. year. at the exact same time, yet somehow catches all of us completely off guard like it’s some kind of seasonal plot twist? “Oh my gosh, it’s already October! […]

Somehow it’s August. And if you’re in North Carolina, you already know—it’s almost time to trade snack negotiations and slow mornings for school drop-off lines and permission slip chaos. And while the kids are sharpening pencils and pretending they didn’t forget how to do math, a lot of us business owners are over here like: […]