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I used to think more options meant more opportunities. More services. More packages. More ways to say yes. But here’s what actually happened: nobody bought anything. Turns out, when you market everything, people choose nothing. Who knew? (Spoiler: literally everyone who studies buyer psychology. But I had to learn it the expensive way.) The Problem […]
I’ve been thinking a lot about alignment lately. Not the chakra-balancing, crystal-wearing kind (though honestly, at this point I’ll take what I can get). The real kind. The kind where you stop pretending a bad fit is going to magically become a good one just because you really, really want it to work. Spoiler: it […]
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Hey business besties — Can we talk about something that used to give me actual anxiety dreams? My content strategy was such a hot mess that calling it a “strategy” was like calling my midnight cereal binges a “meal plan.” The Chaos That Was My “Plan” Here’s what my system looked like: Sound familiar? The […]
Can we talk about how absolutely terrible I was at email marketing when I first started my business? Because wow. The emails I used to send… I’m honestly surprised anyone stayed subscribed. Thank you to my day 1’s. Y’all are the real MVP’s. Let’s talk about something that kept me staring at my email analytics […]
Hey business bestie! Can we talk about the entrepreneurial circus act you’ve been putting on? You know the one I’m talking about. Where you’re simultaneously the CEO, social media manager, email writer, graphic designer, customer service rep, bookkeeper, content creator, and probably the office plant waterer too. Plot twist: This isn’t impressive. It’s exhausting. And […]
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Let’s have an honest conversation about the toxic relationship most of us have been having with the algorithm. You know the one. Where you’re constantly trying to figure out what Instagram “wants” today. Posting at the “optimal times.” Using the “right number of hashtags.” Generally contorting yourself into whatever shape you think will get you […]
Hey, friend! Can we talk about something nobody really discusses in those shiny marketing courses? What happens when you’re supposed to show up online, but your brain feels like it’s operating on about 20% battery and your creative energy has completely left the building? Maybe it’s busy season overwhelm, life throwing those delightful curveballs, or […]
Hey business bestie! Can we have a little heart-to-heart about something I’ve been noticing lately? I keep seeing incredibly talented entrepreneurs stuck behind the same myth, and honestly, it’s like watching someone refuse to leave the house because they can’t find the perfect outfit: “I can’t start showing up online until I have the perfect […]
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Remember that “Do I Look Like I Fly Economy?” energy from Part 1? We need to have a real conversation about what that means for your business. So you loved the whole “first-class energy” concept. You’re nodding along, thinking “Yes! I DO deserve premium treatment for my brand!” But then you get to the investment […]
This sweatshirt started more conversations than I expected. When I posted this photo with my “Do I Look Like I Fly Economy?” sweatshirt, the DMs came FLOODING in. Some people were living for the confidence, others wanted to know where to get one, and a few were like “Girl, same energy but make it business […]
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