If your last post are about fireworks, your socials are ghosting harder than my summer gym membership.
Let’s be real for a hot second. I was scrolling through Instagram the other day (you know, “for research”), and I couldn’t help but notice something that made me simultaneously cringe and feel deeply concerned for some of y’all’s businesses.

If your last post says “Happy 4th of July”… your socials have officially entered witness protection.
And honey, we need to talk about it.

The Uncomfortable Truth About Your Disappearing Act

Here’s what’s happening while your feed collects digital dust:
→ People are judging your business by your feed (yes, even your cousin Linda)
→ If they can’t tell what you do in 3.2 seconds, they’re bouncing faster than a bad check
→ Right now, your vibe says “vanished without a forwarding address” instead of “thriving businessowner”

I get it. Social media can feel like shouting into the void while juggling flaming swords. But here’s the thing—your audience is literally waiting for you to show up. They’re scrolling, searching, and hoping to find someone exactly like you to solve their problems.

The problem? They can’t hire someone they can’t find.

Plot Twist: Your Comeback Story Starts Today

When I started showing up with consistency and clarity (and stopped treating Instagram like a once-quarterly newsletter), my revenue doubled in a year. The point isn’t that I did it—it’s that
you can, too.

Your audience is ready to connect with you. They just need to see you, know what you offer, and feel why you’re the one they should work with.

And speaking of timing… drumroll please🥁

The BER Months Are Coming (And They’re Kind of a Big Deal)

That’s right—September, October, November, December. They’re basically the Super Bowl, World Cup, and Olympics all rolled into one for your business. We’re talking about wrapping up Q3 strong and riding all of Q4’s momentum straight to the bank.

But here’s the kicker: People can’t buy what they don’t see.

This is the season to be loud, visible, and crystal clear about what you do—because the people who keep showing up are the ones who get remembered (and booked). No more hiding behind “I’m not good at social media” or “I don’t know what to post.”

Show who TF you are, and mean it.

Your Three-Step Social Media CPR Plan

Ready to resurrect your feed? Here’s how to breathe life back into your social presence without losing your mind:

1. Stories Are Your Secret Weapon
Add to your Stories daily—and I mean daily. They don’t require heavy editing, perfect lighting, or a professional photographer. Share a behind-the-scenes peek, a client win, or something you’re working on right now.

Heck, even post your lunch or show your pets. People go absolutely bananas over pets. 🐾 (Trust me, my dog has more engagement than some businesses.)

2. Become a Repurposing Queen
Dig up your top-performing post from last quarter and give it a fresh spin. New angle, updated examples, different format—boom, you’ve got content that you know resonates with your audience. (If you’re sitting there like “top-performing what now?” we need to have a different conversation about your analytics. But that’s a blog post for another day.)

3. Treat Your Bio Like Prime Real Estate
Your profile is the most valuable square footage on the internet, and you’re probably using it like a storage closet. Make sure it clearly states:

• What you do (in human words, not industry jargon)
• Who you help (be specific!)
• The easiest way to work with you

Because when someone lands on your page, you’ve got about 2.3 seconds to convince them you’re worth following—or they’re gone faster than free samples at Costco.

Time for Your Social Media Comeback Tour

Think of the next few months as your official comeback tour. Your audience is already lined up, tickets in hand, waiting for you to take the stage.

Whether you start small with a mini content session or go bold with a full rebrand, the key is to start. Your feed has been in hiding long enough—it’s time to reintroduce yourself to the world.

Because at the end of the day, your business deserves better than Fourth of July posts and radio silence. Your audience deserves to see the brilliant, capable, solution-providing human behind the brand.

Give the people what they want: YOU, showing up consistently and confidently.

Your social media comeback starts now. Are you ready to take the stage?

Ready to stop playing hide-and-seek with your ideal clients? Let’s chat about bringing your feed back to life—no fireworks required.