Shhh…this one’s a secret I wasn’t going to say out loud, but you deserve to know.

Let’s talk about content creation: it’s not always about reinventing the wheel. In fact, your competitors are low-key handing you a blueprint for what works—and it’s time to use it to your advantage.

TBH: you can learn a ton from what’s already resonating with your audience and theirs. The trick? Spy, steal (kind of), and slay. I’ll break it down.

Spy: Do Your Research

Think of this as a little recon mission. Dive into your competitors’ social media feeds or blogs and start analyzing their top-performing posts.

Here’s what to look for:

• Engagement Stats: Which posts are racking up the likes, comments, and shares?

• Content Style: Are their captions funny, inspirational, or educational?

• Visual Appeal: What’s catching your eye—videos, images, or bold graphics?

Steal (Kind Of): Remix It

READ MY LIPS: No copying allowed—we’re remixing, not stealing. This is about taking inspiration and making it your own.

Here’s how to do it:

• Take the Concept: If a competitor’s post about “Top 5 Mistakes in Branding” is killing it, why not create your version with your unique expertise?

• Add Your Perspective: Layer in your experiences, insights, or humor to give it a fresh take.

• Switch the Format: If their post was a Reel, turn yours into a carousel or blog post.

Think of it as borrowing a great idea and adding your secret sauce to make it even better.

Slay: Put Your Spin on It

This is where the magic happens. Your audience doesn’t want a carbon copy—they want you.

Here’s how to slay your content:

• Inject Your Voice: Be it sassy, motivational, or wildly relatable, let your personality shine.

• Get Visual: Use your brand colors, fonts, and style to make the content unmistakably yours.

• Focus on Value: Ensure your version resonates with your audience’s needs, solving their problems or inspiring them in a way that only you can.

When you do this right, your post won’t just blend in—it’ll stand out.

Why This Works

This strategy isn’t just about saving time (though that’s a nice bonus); it’s about creating content that’s proven to perform. By taking what’s already working and making it uniquely yours, you can connect with your audience in a way that feels authentic and fresh.

💡 Pro Tip: Keep track of your own top-performing posts, too. You’re sitting on a goldmine of ideas to repurpose and remix.

Own Your Content Game

Content creation doesn’t have to be an endless grind. By spying on trends, remixing ideas, and slaying your execution, you can create posts that truly resonate—and maybe even outperform the originals.

So, what’s the next competitor post you’re going to spy on? Drop a comment or send me a message—I’d love to hear your ideas and help you make them even better.