We Need to Talk About October

Can we have an honest conversation for a minute? About October? You know, that month that shows up every. single. year. at the exact same time, yet somehow catches all of us completely off guard like it’s some kind of seasonal plot twist?

“Oh my gosh, it’s already October! How did that happen?!”

Sis, it happened the same way it happened last year. And the year before that. Time moved forward. Shocking, I know.

The October Phenomenon (It’s Not Just You)

Here’s what happens every year, like clockwork:

August: “I have so much time to prep for Q4!”
September: “Okay, I really should start thinking about holiday content…”
October 1st: Full panic mode “HOW IS IT ALREADY OCTOBER?!”

Sound familiar? Yeah, thought so.

We’re all out here acting like October is some kind of surprise guest at a party, when really it RSVPed months ago and we just forgot to check our calendar.

The Content Scramble Olympics

By the time October hits, we’re all competing in what I like to call the Content Scramble Olympics. Events include:

• The Midnight Post Panic: Where you’re frantically searching through your camera roll at 11:47 PM looking for literally anything to post
• The Caption Catastrophe: When “Monday motivation! 💪” becomes your go-to because your brain has left the building
• The Holiday Hustle: Suddenly remembering you need Thanksgiving content and Christmas content and New Year content and OH GOD MAKE IT STOP

And let’s not even talk about the screenshots. You know the ones. Screenshots of other people’s posts that you saved thinking “I’ll recreate this later” but now it’s October and you’re just posting the screenshot with some generic caption because TIME IS A FLAT CIRCLE.

The Prepared People Secret

Want to know what the prepared people do? The ones who seem to have their life together while the rest of us are having our quarterly breakdown?

They batch their content when life is still somewhat manageable.

I know, I know. Revolutionary concept.

They use August (when nothing is happening) to prepare for October (when everything is happening). They treat content creation like meal prep, but for their business.

The Science of Not Losing Your Mind

Here’s some unscientific but probably accurate math:

2 hours of content creation in August = 47 fewer mental breakdowns in October

Could I prove this in a lab? Absolutely freaking NOT. Does it feel 100% accurate? Dang right.

Think about it: would you rather spend a Tuesday afternoon in August creating a month’s worth of content, or would you prefer to spend every evening in October having an existential crisis about what to post tomorrow?

The “Future You” Theory

Future You is either going to thank Present You or absolutely roast Present You for the choices you make right now.

Future You in November, if you prep now: “Wow, Past Me really had her act together. What a queen.”

Future You in November, if you don’t prep: “I can’t believe Past Me did this to me AGAIN. We really need to have a conversation about priorities.”

Which conversation would you rather have with yourself?

Your October Exit Strategy

Here’s how to break the cycle of seasonal surprise:

Step 1: Accept Reality

October is coming. It comes every year. This is not news.

Step 2: Embrace the Batch

Spend a few hours now creating content for later. Your sanity will thank you.

Step 3: Plan Like a Pro

Map out your Q4 content calendar before Q4 actually arrives. Mind-blowing, I know.

Step 4: Give Yourself Grace

If you’re reading this and it’s already October… hey, there’s always next year. And December content still needs to be created, so you can still get ahead of the game.

The Bottom Line

We’re all going to keep acting surprised by October until we decide to stop. It’s like being shocked that Monday follows Sunday, or that your coffee gets cold if you don’t drink it fast enough.

October isn’t the villain in this story. Our relationship with planning is.

So here’s to breaking the cycle. To being the person who has their content calendar sorted before the leaves start changing colors. To drinking our fall beverages (pumpkin spice or otherwise) while calmly reviewing our pre-planned posts instead of frantically creating them.

Because honestly? We all deserve better than posting blurry screenshots at midnight with captions that make no sense.

Your move, October. We’re ready for you this time.

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Still spiraling about your Q4 content?

Let’s fix that. Hit me up and let’s get you sorted before the beautiful chaos of fall begins.

Your future self will thank you.