Hey business bestie!

Ever wonder what would happen if an email marketing expert hijacked your list for 30 days?

I think about this a lot (occupational hazard), and honestly? Most email strategies I see are like watching someone use a Ferrari to go to the grocery store down the street. So much untapped potential just sitting there.

So let’s play a little game: If I took over your email list tomorrow, here’s exactly what I’d change in the first 30 days.

Week 1: The Subject Line Intervention

What I’d probably find: Generic subject lines like “Newsletter #47” or “Updates from [Business Name]”

What I’d change: Subject lines so intriguing your subscribers forget they’re checking email and think they’re reading texts from their most interesting friend.

Think: “The client who made me rethink everything” instead of “Client success story”

Or: “Why I almost fired myself last week” instead of “Business updates”

Your subject line is literally the first impression. Make it count.

Week 2: The Personality Transplant

What I’d probably find: Emails that sound like they were written by a very polite, very boring robot

What I’d change: Inject YOUR actual personality into every single message. You know that voice that gets people engaged on your social media? That belongs in your inbox too.

Your emails should feel like catching up with someone who actually gets your business struggles, not reading a corporate newsletter that could have been written by anyone.

Week 3: The Strategic Flip

What I’d probably find: Random topics with no connection to your actual business goals

What I’d change: Every email would have a purpose beyond just “staying in touch.” Building trust, addressing objections, positioning your expertise, creating genuine desire for your services.

Not every email needs to sell, but every email should serve your bigger business strategy.

Week 4: The Conversion Setup

What I’d probably find: Emails that end with “Have a great day!” and absolutely no clear next step

What I’d change: Strategic calls-to-action that feel natural, not pushy. Your readers should know exactly what to do next, whether that’s replying, booking a call, or checking out your services.

The Difference This Actually Makes

Before: Emails that get skipped, deleted, or completely forgotten

After: Messages people genuinely look forward to reading

Before: Sending newsletters that feel like another item on your to-do list

After: Emails that build real relationships and generate actual inquiries

Before: Wondering if anyone even reads your emails

After: Getting replies, referrals, and real business from your list

Your Email Reality Check

Look at your last 3 emails (and if you don’t have 3 emails to look back on… we REALLY need to talk) and honestly answer:

1. Would YOU open these subject lines if they weren’t from you?
2. Does your personality actually come through or could literally anyone have written them?
3. What’s the clear next step for someone who reads to the end?

Be brutal. Your future business depends on it.

The Truth About Your Email List

Your email list is probably your most valuable business asset. These people already said yes to hearing from you. They literally asked for your expertise.

But if your emails are boring, generic, or don’t connect to your business goals, you’re leaving serious money on the table.

At Magnolia Content Studios, transforming forgettable newsletters into must-read messages is exactly what we do. We help you turn that list of email addresses into your biggest source of new business.

Here’s What I Want You to Try

Pick your next email (yes, the one you’re probably putting off writing right now) and make it 50% more “you” than feels comfortable.

Share a real story. Use your actual voice. Give people something they can’t get anywhere else.

See what happens when you treat your email list like the valuable business asset it actually is.

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Ready to transform your email list into your biggest business asset? Our Email Marketing service turns boring newsletters into relationship-building, client-attracting messages → Book your email strategy session

What’s one thing you wish your current email strategy did better? Building relationships? Getting responses? Actually driving business? Tell me in the comments!