You know all those follows and likes you’re getting on your posts?

When people like your content, they’re basically saying “hey girl, I’m here – sell me something.”

Those real estate professionals following your Instagram and Facebook aren’t just casual observers. They’re warm leads for potential partnerships and referrals.

And most of us are completely ignoring them.

The 10-Minute Follower Audit

Here’s your assignment: Spend 10 minutes this week reviewing your followers.

Look for:

• Agents in neighboring markets
• Industry professionals you don’t know personally

These are your dream referral partners. You’re not competing, but you can absolutely help each other out.

The Outreach That Works

“What do I even say? Won’t it be weird?”

Nope. They already follow you. They signed up to hear from you.

Simple script:

“Hi [Name]! Thanks for connecting. I handle [your specialty] in [location]. Always open to collaborating if our clients’ needs overlap.”

That’s it. No pitch. No awkward small talk. Just a friendly introduction.

Why This Actually Works

They already know your quality. They’ve been watching your content. You’re not a random stranger.

It’s low-pressure. You’re offering to be a resource, not asking for anything.

Timing matters. When they have a client who needs your expertise, whose name pops into their head? The person who actually reached out.

The Monthly Habit

Set a reminder to review new followers every month. Make it routine.

Your next major referral partner might already be following you. They’re just waiting for you to reach out.

Ten minutes a month. That’s all it takes.

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Ready to take your real estate marketing to the next level? Contact Magnolia Content Studios to build a content presence that attracts the right partnerships.

What’s been your experience turning social connections into partnerships? Drop a comment below.