2026 Doesn’t Have To Look Like 2025. Let me ask you something now that we’re in 2026: How much time did you spend on social media last year? Not scrolling — working on it. Writing captions. Editing photos. Staring at a blank screen trying to figure out what to post. Googling “Instagram hashtags for [your […]

I’ve been thinking a lot about alignment lately. Not the chakra-balancing, crystal-wearing kind (though honestly, at this point I’ll take what I can get). The real kind. The kind where you stop pretending a bad fit is going to magically become a good one just because you really, really want it to work. Spoiler: it […]

Your feed? Polished. Your life? Chaotic at best. You post an aesthetic flatlay with perfect lighting… Meanwhile, off-camera sits a chair with 3 days’ worth of clothes, a forgotten iced coffee, and a pet silently judging your existence. And somehow, you still look productive. We love a hardworking delulu queen. — The Two Realities Instagram […]

You know all those follows and likes you’re getting on your posts? When people like your content, they’re basically saying “hey girl, I’m here – sell me something.” Those real estate professionals following your Instagram and Facebook aren’t just casual observers. They’re warm leads for potential partnerships and referrals. And most of us are completely […]

Can we talk about how absolutely terrible I was at email marketing when I first started my business? Because wow. The emails I used to send… I’m honestly surprised anyone stayed subscribed.  Thank you to my day 1’s.  Y’all are the real MVP’s. Let’s talk about something that kept me staring at my email analytics […]

Hey business bestie! Can we talk about the entrepreneurial circus act you’ve been putting on? You know the one I’m talking about. Where you’re simultaneously the CEO, social media manager, email writer, graphic designer, customer service rep, bookkeeper, content creator, and probably the office plant waterer too. Plot twist: This isn’t impressive. It’s exhausting. And […]

Hey business bestie! You know that pit-in-your-stomach feeling when you suddenly remember you have a group project due Monday… and you haven’t started? That’s exactly how most business owners approach their weekly content. Sunday night hits like a freight train, and suddenly you’re frantically scrolling through Canva templates, desperately Googling “Monday motivation quotes,” and throwing […]

Let’s settle this once and for all, shall we? Going viral is not a business strategy. I know, I know. It’s tempting to think that one perfectly timed reel or tweet will solve all your marketing problems. That suddenly you’ll have thousands of followers throwing money at you while you sip coffee in your pajamas […]

Welcome. Grab a coffee and lie down on the metaphorical couch — we’re about to unpack some feelings. Today’s session: the emotional rollercoaster known as creating content for your business. Whether you’re a small business owner, brand builder, or entrepreneur, this ride is the same for everyone — and it’s basically the five stages of […]

I was at a party with my oldest daughter recently — she’s also in marketing — and we didn’t know a single person there. So naturally, we decided to play a game.We started matching everyone in the room to a social media platform. Don’t worry, it was kept between us (and we ended up making […]