I used to think more options meant more opportunities. More services. More packages. More ways to say yes. But here’s what actually happened: nobody bought anything. Turns out, when you market everything, people choose nothing. Who knew? (Spoiler: literally everyone who studies buyer psychology. But I had to learn it the expensive way.) The Problem […]

2026 Doesn’t Have To Look Like 2025. Let me ask you something now that we’re in 2026: How much time did you spend on social media last year? Not scrolling — working on it. Writing captions. Editing photos. Staring at a blank screen trying to figure out what to post. Googling “Instagram hashtags for [your […]

I’ve been thinking a lot about alignment lately. Not the chakra-balancing, crystal-wearing kind (though honestly, at this point I’ll take what I can get). The real kind. The kind where you stop pretending a bad fit is going to magically become a good one just because you really, really want it to work. Spoiler: it […]

Your feed? Polished. Your life? Chaotic at best. You post an aesthetic flatlay with perfect lighting… Meanwhile, off-camera sits a chair with 3 days’ worth of clothes, a forgotten iced coffee, and a pet silently judging your existence. And somehow, you still look productive. We love a hardworking delulu queen. — The Two Realities Instagram […]

You know all those follows and likes you’re getting on your posts? When people like your content, they’re basically saying “hey girl, I’m here – sell me something.” Those real estate professionals following your Instagram and Facebook aren’t just casual observers. They’re warm leads for potential partnerships and referrals. And most of us are completely […]

Hey business besties — Can we talk about something that used to give me actual anxiety dreams? My content strategy was such a hot mess that calling it a “strategy” was like calling my midnight cereal binges a “meal plan.” The Chaos That Was My “Plan” Here’s what my system looked like: Sound familiar? The […]

Can we talk about how absolutely terrible I was at email marketing when I first started my business? Because wow. The emails I used to send… I’m honestly surprised anyone stayed subscribed.  Thank you to my day 1’s.  Y’all are the real MVP’s. Let’s talk about something that kept me staring at my email analytics […]

Hey business bestie! Can we talk about the entrepreneurial circus act you’ve been putting on? You know the one I’m talking about. Where you’re simultaneously the CEO, social media manager, email writer, graphic designer, customer service rep, bookkeeper, content creator, and probably the office plant waterer too. Plot twist: This isn’t impressive. It’s exhausting. And […]

POV: You’re scrolling LinkedIn and see someone with a blurry profile pic charging $10K for their services… and you can’t help but wonder if they’re actually legit. We’ve all been there, right? Here’s the thing.  That split-second judgment you just made? Your potential clients are literally doing the same thing with your photos every single […]

Can we have one of those brutally honest conversations about something that literally everyone experiences but nobody talks about? The posts that completely and utterly flopped. You know exactly which ones I’m talking about. You spent 20 minutes crafting what you thought was the perfect caption, chose your absolute best photo, hit publish with confidence… […]