Let’s have an honest conversation about the toxic relationship most of us have been having with the algorithm. You know the one. Where you’re constantly trying to figure out what Instagram “wants” today. Posting at the “optimal times.” Using the “right number of hashtags.” Generally contorting yourself into whatever shape you think will get you […]

Hey business bestie! Can we have a little heart-to-heart about something I’ve been noticing lately? I keep seeing incredibly talented entrepreneurs stuck behind the same myth, and honestly, it’s like watching someone refuse to leave the house because they can’t find the perfect outfit: “I can’t start showing up online until I have the perfect […]

I should’ve known what I was getting into when, the second I removed my lens cap, one of the horses walked right up to me and licked my lens. But did that stop me? Of course not. I wiped it off and kept shooting like the professional I thought I was. Let me back up […]

We Need to Talk About October Can we have an honest conversation for a minute? About October? You know, that month that shows up every. single. year. at the exact same time, yet somehow catches all of us completely off guard like it’s some kind of seasonal plot twist? “Oh my gosh, it’s already October! […]

Let’s be real—selling can feel awkward. You know your offer is amazing, but the second you start talking about it, you suddenly feel like that guy from late-night infomercials screaming “BUT WAIT, THERE’S MORE!” Not cute. Not effective. But here’s the good news: selling doesn’t have to feel like a cringe-fest. In fact, if done right, it doesn’t even […]

Ever faced something so terrifying that you seriously considered faking a stomach bug just to escape? Yeah, that was me last week. I was invited to speak at a workshop for 30+ Realtors on creating content that converts. No big deal, right? I mean, I doown a content studio. Drop me in a room full of strangers, I’ll chat it […]

Shhh…this one’s a secret I wasn’t going to say out loud, but you deserve to know. Let’s talk about content creation: it’s not always about reinventing the wheel. In fact, your competitors are low-key handing you a blueprint for what works—and it’s time to use it to your advantage. TBH: you can learn a ton […]