Hey business besties — Can we talk about something that used to give me actual anxiety dreams? My content strategy was such a hot mess that calling it a “strategy” was like calling my midnight cereal binges a “meal plan.” The Chaos That Was My “Plan” Here’s what my system looked like: Sound familiar? The […]

Can we talk about how absolutely terrible I was at email marketing when I first started my business? Because wow. The emails I used to send… I’m honestly surprised anyone stayed subscribed.  Thank you to my day 1’s.  Y’all are the real MVP’s. Let’s talk about something that kept me staring at my email analytics […]

Let’s have an honest conversation about the toxic relationship most of us have been having with the algorithm. You know the one. Where you’re constantly trying to figure out what Instagram “wants” today. Posting at the “optimal times.” Using the “right number of hashtags.” Generally contorting yourself into whatever shape you think will get you […]

Hey business bestie! Can we have a little heart-to-heart about something I’ve been noticing lately? I keep seeing incredibly talented entrepreneurs stuck behind the same myth, and honestly, it’s like watching someone refuse to leave the house because they can’t find the perfect outfit: “I can’t start showing up online until I have the perfect […]

I should’ve known what I was getting into when, the second I removed my lens cap, one of the horses walked right up to me and licked my lens. But did that stop me? Of course not. I wiped it off and kept shooting like the professional I thought I was. Let me back up […]

We Need to Talk About October Can we have an honest conversation for a minute? About October? You know, that month that shows up every. single. year. at the exact same time, yet somehow catches all of us completely off guard like it’s some kind of seasonal plot twist? “Oh my gosh, it’s already October! […]

Let’s be real—selling can feel awkward. You know your offer is amazing, but the second you start talking about it, you suddenly feel like that guy from late-night infomercials screaming “BUT WAIT, THERE’S MORE!” Not cute. Not effective. But here’s the good news: selling doesn’t have to feel like a cringe-fest. In fact, if done right, it doesn’t even […]